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~isPartOf:"Journal of marketing communications"
~subject:"Lieferantenmanagement"
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Lieferantenmanagement
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Journal of marketing communications
European journal of marketing : EJM
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American journal of business : applying research to practice ; AJB
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Brand Planning : starke Strategien für Marken und Kampagnen
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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Grundlagen der Medienökonomie: Kommunikations- und Medienwissenschaft, Wirtschaftswissenschaft
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Handbook of research on international advertising
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Journal of Contemporary Issues in Business and Government
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Workshop on the Economics of Information and Network Industries : August 29-30, 2003 Kiel Institute for World Economics
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Partner or supplier : an examination of client/agency relationships in an IMC context
Mortimer, Kathleen
;
Laurie, Sally
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 28-40
Persistent link: https://www.econbiz.de/10012203258
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