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~isPartOf:"Journal of marketing communications"
~subject:"Markenführung"
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Journal of marketing communications
Journal of vacation marketing : an international journal
4
Tourism management : research, policies, practice
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International journal of internet marketing and advertising : IJIMA
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Industrial marketing management : the international journal for industrial and high-tech firms
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Working paper series / Department of Economics, University of Missouri-Columbia
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Advanced digital marketing strategies in a data-driven era
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Asia Pacific journal of marketing and logistics
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Branding and sustainable competitive advantage : building virtual presence
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Cases on branding strategies and product development : successes and pitfalls
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Is it all for show? : environmental brand identification on skin care and cosmetic websites
Seelig, Michelle I.
;
Sun, Ruoyu
;
Deng, Huixin
;
Pal, Sanchary
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 436-456
Persistent link: https://www.econbiz.de/10012515871
Saved in:
2
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
Saved in:
3
Gender and web design : the implications of the mirroring principle for the services branding model
Moss, G. A.
;
Gunn, R. W.
;
Kubacki, K.
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10003737758
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