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~isPartOf:"Journal of marketing communications"
~subject:"Marketing management"
~type_genre:"Case study"
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Marketing management
Marketingmanagement
4
Consumer behaviour
2
Food
2
Gesundheit
2
Health
2
Konsumentenverhalten
2
Lebensmittel
2
Advertising
1
Advertising effects
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Calvin Klein
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Case study
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104
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104
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4
Collection of articles of several authors
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English
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Bailey, Ainsworth Anthony
1
Boireau, Nathalie
1
Chrysochou, Polymeros
1
Gram, Malene
1
La Ville, Valérie-Inès de
1
Oswald, Laura R.
1
Rampnoux, Olivier
1
Roux, André le
1
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Journal of marketing communications
Building corporate identity, image and reputation in the digital era
7
Case studies on MNCs in India
6
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
5
Entrepreneurship marketing : principles and practice of SME marketing
5
European journal of marketing : EJM
5
Harvard business review : HBR
5
Journal of marketing management : MM
5
Market orientation : transforming food and agribusiness around the customer
5
Marketing intelligence & planning
5
Always learning
4
Cases on innovations in educational marketing : transnational and technological strategies
4
wi - Wirtschaft
4
Gabler Edition Wissenschaft
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of technology marketing : IJTMkt
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Journal of targeting, measurement and analysis for marketing
3
The marketing review
3
UTB / Management
3
Berichte aus der Betriebswirtschaft
2
Cases on branding strategies and product development : successes and pitfalls
2
Corporate communications : an international journal
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Entscheidungsstrategien in der BWL : Case Studies für Studium und Praxis
2
Fallstudien zur Unternehmensführung
2
Handbook of Islamic marketing
2
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of wine business research : IJWBR
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
MNCs in India : issues and challenges
2
Management decision : MD
2
Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
2
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
2
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
2
Meffert-Marketing-Edition
2
Social Branding : Strategien - Praxisbeispiele - Perspektiven
2
Springer eBook Collection
2
Strategic market creation : a new perspective on marketing and innovation management
2
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ECONIS (ZBW)
4
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1
Marketing hedonics : toward a psychoanalysis of advertising response
Oswald, Laura R.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 107-131
Persistent link: https://www.econbiz.de/10003980291
Saved in:
2
Food health branding : the role of marketing mix elements and public discourse in conveying a healthy brand image
Chrysochou, Polymeros
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 69-85
Persistent link: https://www.econbiz.de/10003952932
Saved in:
3
Communication on food, health and nutrition : a cross-cultural analysis of the Danonino brand and nutri-tainment
Gram, Malene
;
La Ville, Valérie-Inès de
;
Roux, André le
- In:
Journal of marketing communications
16
(
2010
)
1/2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10003952954
Saved in:
4
Public information and consumer skepticism effects on celebrity endorsements: studies among young consumers
Bailey, Ainsworth Anthony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 85-107
Persistent link: https://www.econbiz.de/10003494087
Saved in:
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