//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~subject:"Social web"
~subject:"credibility"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Credibility"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social web
credibility
Credibility
12
Glaubwürdigkeit
12
Consumer behaviour
9
Konsumentenverhalten
9
Viral marketing
5
Virales Marketing
5
Brand image
4
Internet marketing
4
Markenimage
4
Online-Marketing
4
Brand management
3
Confidence
3
Markenführung
3
Social Web
3
Vertrauen
3
Advertising effects
2
Werbewirkung
2
brand credibility
2
electronic word-of-mouth
2
purchase intention
2
Advertising
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Celebrity endorsement
1
Celebrity endorser’s credibility
1
Celebrity-Werbung
1
Concept of man
1
Consumer attitudes
1
Corporate Social Responsibility
1
Corporate credibility
1
Corporate disclosure
1
Corporate reputation
1
Corporate social responsibility
1
Data Mining
1
Data mining
1
Elaboration Likelihood Model
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
5
Language
All
English
5
Author
All
Abendroth, Lisa J.
1
Belanche, Daniel
1
Brinson, Nancy H.
1
Casaló, Luis V.
1
Flavián, Marta
1
Heyman, James E.
1
Ibáñez-Sánchez, Sergio
1
Jacob, Frank
1
Lemon, Laura L.
1
Moran, Gillian
1
Muzellec, Laurent
1
Reichelt, Jonas
1
Sievert, Jens
1
more ...
less ...
Published in...
All
Journal of marketing communications
International journal of advertising : the review of marketing communications
7
International journal of internet marketing and advertising : IJIMA
7
Journal of promotion management : innovations in planning and applied research
7
Journal of business research : JBR
4
Journal of money, credit and banking : JMCB
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Theoretical economics : TE ; an open access journal in economic theory
4
Applied economics letters
3
Electronic commerce research
3
Information systems research : ISR
3
Journal of electronic commerce research : JECR
3
Journal of internet commerce
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of promotion management : JPM
3
Journal of retailing and consumer services
3
Journal of strategic marketing
3
Pesquisa e planejamento econômico : PPE
3
Revue française d'histoire économique
3
The accounting review : a publication of the American Accounting Association
3
African journal of accounting, auditing and finance : AJAAF
2
Business & society
2
Business economics : the journal of the National Association for Business Economists
2
Corporate communications : an international journal
2
European research studies
2
Global business review
2
Human resource management
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of business environment : IJBE
2
International journal of economic research
2
International journal of economics and finance
2
International journal of hospitality management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of international consumer marketing
2
Journal of management information systems : JMIS
2
Journal of media business studies
2
Journal of nonprofit & public sector marketing
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of travel and tourism marketing
2
Management communication quarterly : an international journal
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Investigating the effects of host trust, credibility, and authenticity in podcast advertising
Brinson, Nancy H.
;
Lemon, Laura L.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 558-576
Persistent link: https://www.econbiz.de/10014454795
Saved in:
2
Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
3
How credibility affects eWOM reading : the influences of expertise, trustworthiness, and similarity on utilitarian and social functions
Reichelt, Jonas
;
Sievert, Jens
;
Jacob, Frank
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 65-81
Persistent link: https://www.econbiz.de/10010243430
Saved in:
4
eWOM credibility on social networking sites : a framework
Moran, Gillian
;
Muzellec, Laurent
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 149-161
Persistent link: https://www.econbiz.de/10011706465
Saved in:
5
Honesty is the best policy : the effects of disclosure in word-of-mouth marketing
Abendroth, Lisa J.
;
Heyman, James E.
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 245-257
Persistent link: https://www.econbiz.de/10010187610
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->