//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~subject:"Spain"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "Casaló, Luis V."
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Spain
Brand management
2
Confidence
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Social Web
2
Social web
2
Vertrauen
2
Brand image
1
Digitale Dienste
1
Instagram
1
Internet marketing
1
Markenimage
1
Online-Marketing
1
Renowned brands
1
Spanien
1
Web-based service
1
attitude
1
credibility
1
influencers
1
social media
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Casaló, Luis V.
1
Flavián Blanco, Carlos
1
Guinalíu, Miguel
1
Published in...
All
Journal of marketing communications
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of electronic commerce research : JECR
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->