//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Viral marketing
Brand management
103
Markenführung
103
Consumer behaviour
94
Konsumentenverhalten
94
Brand image
90
Markenimage
90
Advertising effects
51
Werbewirkung
51
Brand
35
Markenartikel
35
Advertising
32
Werbung
31
Internet marketing
28
Online-Marketing
28
Social Web
23
Social web
23
Marketing management
17
Marketingmanagement
17
Beziehungsmarketing
15
Relationship marketing
15
social media
12
brand attitude
11
Virales Marketing
9
Celebrity endorsement
8
Celebrity-Werbung
8
Corporate Social Responsibility
7
Corporate social responsibility
7
Emotion
7
advertising
7
purchase intention
7
Confidence
6
Corporate reputation
6
Firmenimage
6
Vertrauen
6
brand equity
6
brand loyalty
6
Emerging economies
5
Experiment
5
Luxury goods
5
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Non-commercial literature
Language
All
English
9
Author
All
Alcántara-Pilar, Juan Miguel
1
Anghelcev, George
1
Balboni, Bernardo
1
Bayraktaroğlu, Gül
1
Bebber, Suélen
1
Buttle, Francis A.
1
Bıçakcıoğlu, Nilay
1
Choi, Sejung Marina
1
Coelho, Pedro Simões
1
Eberle, Luciene
1
Gistri, Giacomo
1
Groeger, Lars
1
Lima, Vinicius Zanchet de
1
Mathur, Smriti
1
Milan, Gabriel Sperandio
1
Pace, Stefano
1
Rita, Paulo
1
Rodríguez-López, María Eugenia
1
Rojas-Lamorena, Álvaro J.
1
Santos, Zélia Raposo
1
Singh, Akanchha
1
Tewari, Alok
1
Toni, Deonir de
1
Yeh, Yi-hsin
1
İpek, İlayda
1
more ...
less ...
Published in...
All
Journal of marketing communications
Journal of business research : JBR
24
The journal of product & brand management
21
Journal of retailing and consumer services
18
International journal of internet marketing and advertising : IJIMA
14
The journal of brand management : an international journal
13
Journal of hospitality marketing & management
10
International journal of advertising : the quarterly review of marketing communications
9
International journal of hospitality management
9
Psychology & marketing
9
Asia Pacific journal of marketing and logistics
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of promotion management : innovations in planning and applied research
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Journal of advertising research
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of services technology and management
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of global marketing
4
Journal of marketing research : JMR
4
Journal of the Academy of Marketing Science
4
Journal of vacation marketing
4
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
4
The international review of retail, distribution and consumer research
4
Cogent business & management
3
Corporate reputation review
3
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of advertising : the review of marketing communications
3
International journal of business information systems : IJBIS
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
International journal of technology marketing : IJTMkt
3
Journal of Islamic marketing
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
2
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
3
Antecedents and outcomes of brand love : the mediating role of brand loyalty
Bıçakcıoğlu, Nilay
;
İpek, İlayda
;
Bayraktaroğlu, Gül
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 863-877
Persistent link: https://www.econbiz.de/10011976104
Saved in:
4
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
5
Modeling the factors affecting online purchase intention : the mediating effect of consumer's attitude towards user- generated content
Mathur, Smriti
;
Tewari, Alok
;
Singh, Akanchha
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 725-744
Persistent link: https://www.econbiz.de/10013493040
Saved in:
6
Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio
;
Lima, Vinicius Zanchet de
; …
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
Saved in:
7
Unintended effects of incentivizing consumers to recommend a favorite brand
Anghelcev, George
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10011376491
Saved in:
8
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
9
MINI-lovers, maxi-mouths : an investigation of antecedents to eWOM intention among brand community members
Yeh, Yi-hsin
;
Choi, Sejung Marina
- In:
Journal of marketing communications
17
(
2011
)
3
,
pp. 145-162
Persistent link: https://www.econbiz.de/10009261667
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->