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~isPartOf:"Journal of marketing communications"
~subject:"Werbewirkung"
~subject:"Werbung"
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Werbewirkung
Werbung
Direct marketing
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Atkin, Joann L.
1
Beltramini, Richard F.
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Good, Megan C.
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Görtz, Dirk
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Journal of marketing communications
Health marketing quarterly
25
International journal of pharmaceutical and healthcare marketing : IJPHM
17
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of business research : JBR
4
Journal of marketing research : JMR
4
NBER working paper series
4
Journal of advertising research
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Leitfaden Online-Marketing ; [Bd. 1]
3
NBER Working Paper
3
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Electronic commerce research and applications
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Europäische Hochschulschriften / 5
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Information economics and policy : IEP
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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International journal of advertising : the quarterly review of marketing communications
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International journal of advertising : the review of marketing communications
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International journal of industrial organization
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International journal of pharmaceutical and healthcare marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of current issues and research in advertising : JCIRA
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Journal of global marketing
2
Journal of public policy & marketing
2
Journal of retailing
2
Kom / Kommission der Europäischen Gemeinschaften
2
Kundenmanagement & Electronic Commerce
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing letters : a journal of research in marketing
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Springer eBook Collection / Business and Economics
2
Advertising in a multimedia age
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Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
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American Society of Health Economists (ASHEcon) Paper
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Applied economics
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ECONIS (ZBW)
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1
Social relationships and social anxiety appeals in direct-to-consumer advertising
Good, Megan C.
;
Huhmann, Bruce A.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 393-411
Persistent link: https://www.econbiz.de/10011880781
Saved in:
2
Making sense of metaphor : the impact of target-group-specific headlines in direct mail
Kolsaker, Ailsa
;
Görtz, Dirk
;
Gilbert, David C.
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 56-82
Persistent link: https://www.econbiz.de/10011536072
Saved in:
3
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
4
Exploring the perceived believability of DTC advertising in the US
Atkin, Joann L.
;
Beltramini, Richard F.
- In:
Journal of marketing communications
13
(
2007
)
3
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003543486
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