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~isPartOf:"Journal of marketing communications"
~subject:"Werbewirkung"
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Search: subject_exact:"Produktimage"
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Werbewirkung
Brand image
90
Markenimage
90
Consumer behaviour
73
Konsumentenverhalten
73
Brand management
65
Markenführung
65
Advertising effects
37
Brand
28
Markenartikel
28
Advertising
21
Werbung
20
Internet marketing
16
Online-Marketing
16
Social Web
14
Social web
14
Beziehungsmarketing
12
Relationship marketing
12
Marketing management
11
Marketingmanagement
11
brand attitude
11
social media
9
Emotion
7
Celebrity endorsement
6
Celebrity-Werbung
6
Viral marketing
6
Virales Marketing
6
brand equity
6
purchase intention
6
Confidence
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Vertrauen
5
brand image
5
brand loyalty
5
Designation of origin
4
Emerging economies
4
Experiment
4
Herkunftsbezeichnung
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37
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Kim, Dong Hoo
2
Srivastava, R. K.
2
Um, Nam-Hyun
2
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahn, Sun Joo
1
Amirshahi, Mirahmad
1
Anselmsson, Johan
1
Ashley, Christy
1
Avery, Jill
1
Bajpai, Naval
1
Balboni, Bernardo
1
Black, Matthew
1
Bravo, Olivia Stacie-Ann C.
1
Broyles, Sheri J.
1
Burnasheva, Regina
1
Chan, Kara
1
Cho, Moonhee
1
Das, Enny
1
Dodoo, Naa Amponsah
1
Dorsch, Michael J.
1
Duraipandian, Israel
1
Fan, Fei
1
Fullerton, Jami A.
1
Ghaffari, Farhad
1
Gistri, Giacomo
1
Goyal, Vinay
1
Grinsven, Bo
1
Grohmann, Bianca
1
Guèvremont, Amélie
1
Heckler, Susan E.
1
Houston, Michael J.
1
Ju, Ilyoung
1
Jun, Jong Woo
1
Jung, Wan Seop
1
Karimi, Sahar
1
Keller, Kevin Lane
1
Kendrick, Alice
1
Khandelwal, Utkal
1
Kim, SangJun
1
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Journal of marketing communications
Journal of business research : JBR
44
The journal of product & brand management
31
International journal of advertising : the quarterly review of marketing communications
30
International journal of advertising : the review of marketing communications
24
Psychology & marketing
21
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
Journal of advertising : official publication of the American Academy of Advertising
17
Journal of advertising research
16
Journal of promotion management : innovations in planning and applied research
16
Journal of retailing and consumer services
16
International journal of internet marketing and advertising : IJIMA
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing letters : a journal of research in marketing
14
European journal of marketing : EJM
13
Asia Pacific journal of marketing and logistics
10
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Marketing : ZFP ; journal of research and management
10
Marketing intelligence & planning
10
International journal of hospitality management
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
SpringerLink / Bücher
8
The journal of consumer marketing
8
Journal of the Academy of Marketing Science
7
International journal of sports marketing & sponsorship
6
Journal of current issues and research in advertising : JCIRA
6
Tourism management : research, policies, practice
6
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing research : JMR
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Gabler Edition Wissenschaft / Innovatives Markenmanagement
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
4
International journal of consumer studies
4
International journal of contemporary hospitality management
4
Journal of international consumer marketing
4
Journal of marketing management : MM
4
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ECONIS (ZBW)
37
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1
Country tourism advertising as a tool of spillover effects on the example of Poland
Kosmaczewska, Joanna
;
Kim, SangJun
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 616-634
Persistent link: https://www.econbiz.de/10014454798
Saved in:
2
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
3
The moderating role of parasocial relationships in the associations between celebrity endorser's credibility and emotion-based responses
Burnasheva, Regina
;
Suh, Yong Gu
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013371028
Saved in:
4
The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee
;
Cho, Moonhee
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 617-636
Persistent link: https://www.econbiz.de/10013371055
Saved in:
5
Anthropomorphism in advertising : the effect of media on audience attitude
Agrawal, Shivani
;
Khandelwal, Utkal
;
Bajpai, Naval
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 799-815
Persistent link: https://www.econbiz.de/10012697000
Saved in:
6
Using topdog versus underdog brand biography in advertising : effects of similarity and consumption decision of non-deceptive counterfeits
Nagar, Komal
- In:
Journal of marketing communications
27
(
2021
)
4
,
pp. 415-435
Persistent link: https://www.econbiz.de/10012515870
Saved in:
7
Congruity between mood and brand involvement enhances the effectiveness of message appeals : dual processing model perspective
Wen, Taylor Jing
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 651-669
Persistent link: https://www.econbiz.de/10012624675
Saved in:
8
Drone images versus terrain images in advertisements : images' verticality effects and the mediating role of mental simulation on attitude towards the advertisement
Royo-Vela, Marcelo
;
Black, Matthew
- In:
Journal of marketing communications
26
(
2020
)
1
,
pp. 21-39
Persistent link: https://www.econbiz.de/10012203384
Saved in:
9
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
10
Understanding the viability of three types of approach of advertising in emerging markets
Srivastava, R. K.
;
Dorsch, Michael J.
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 799-812
Persistent link: https://www.econbiz.de/10012314019
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