//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing communications"
~subject:"brand attitude"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Produktimage"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
brand attitude
Brand image
90
Markenimage
90
Consumer behaviour
73
Konsumentenverhalten
73
Brand management
65
Markenführung
65
Advertising effects
37
Werbewirkung
37
Brand
28
Markenartikel
28
Advertising
21
Werbung
20
Internet marketing
16
Online-Marketing
16
Social Web
14
Social web
14
Beziehungsmarketing
12
Relationship marketing
12
Marketing management
11
Marketingmanagement
11
social media
9
Emotion
7
Celebrity endorsement
6
Celebrity-Werbung
6
Viral marketing
6
Virales Marketing
6
brand equity
6
purchase intention
6
Confidence
5
Corporate Social Responsibility
5
Corporate social responsibility
5
Vertrauen
5
brand image
5
brand loyalty
5
Designation of origin
4
Emerging economies
4
Experiment
4
Herkunftsbezeichnung
4
Schwellenländer
4
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Ahn, Sun Joo
1
Balboni, Bernardo
1
Bravo, Olivia Stacie-Ann C.
1
Das, Enny
1
Delgado-Ballester, Elena
1
Duraipandian, Israel
1
Dąbrowski, Dariusz
1
Gistri, Giacomo
1
Grinsven, Bo
1
Jung, Wan Seop
1
Langaro, Daniela
1
Lee, Jaejin
1
Myers, Jun
1
Nichols, Bridget Satinover
1
Nikhashemi, S. R.
1
Pace, Stefano
1
Phua, Joe
1
Pradhan, Debasis
1
Raska, David
1
Rhee, Eun Soo
1
Rita, Paulo
1
Salgueiro, Maria de Fátima
1
Sar, Sela
1
Schivinski, Bruno
1
Sethi, Dhruv
1
more ...
less ...
Published in...
All
Journal of marketing communications
International journal of advertising : the review of marketing communications
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of internet marketing and advertising : IJIMA
4
The journal of brand management : an international journal
4
Journal of Asia Pacific business
3
Journal of global marketing
3
Journal of promotion management : innovations in planning and applied research
3
Journal of travel and tourism marketing
3
Psychology & marketing
3
International journal of business innovation and research : IJBIR
2
Journal of promotion management : JPM
2
Pakistan journal of commerce and social sciences
2
The Cornell hospitality quarterly
2
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Administrative Sciences : open access journal
1
Advances in management & applied economics
1
Business strategy and the environment
1
Cogent economics & finance
1
DLSU business & economics review
1
Global business review
1
International journal of business excellence : IJBEX
1
International journal of business performance and supply chain modelling
1
International journal of consumer studies
1
International journal of economics and business research : IJEBR
1
International journal of electronic business
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of intelligent enterprise
1
International journal of market research
1
International journal of technology marketing : IJTMkt
1
Journal for global business advancement : JGBA
1
Journal of euromarketing
1
Journal of food products marketing
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of internet commerce
1
Journal of marketing
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
2
The mediating effects of message agreement on millennials' response to advocacy advertising
Bravo, Olivia Stacie-Ann C.
;
Lee, Jaejin
- In:
Journal of marketing communications
26
(
2020
)
8
,
pp. 856-873
Persistent link: https://www.econbiz.de/10012314023
Saved in:
3
Black or white? : the effects of a larger-bodied model’s race on evaluations of body-sensitive products
Nichols, Bridget Satinover
;
Raska, David
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 549-570
Persistent link: https://www.econbiz.de/10012263742
Saved in:
4
Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals
Rhee, Eun Soo
;
Jung, Wan Seop
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 571-585
Persistent link: https://www.econbiz.de/10012203339
Saved in:
5
Do social networking sites contribute for building brands? : evaluating the impact of users' participation on brand awareness and brand attitude
Langaro, Daniela
;
Rita, Paulo
;
Salgueiro, Maria de Fátima
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 146-168
Persistent link: https://www.econbiz.de/10011852935
Saved in:
6
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
7
Logo design in marketing communications : brand logo complexity moderates exposure effects on brand recoginition and brand attitude
Grinsven, Bo
;
Das, Enny
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 256-270
Persistent link: https://www.econbiz.de/10011613163
Saved in:
8
Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
Saved in:
9
Explicating the "like" on Facebook brand pages : the effect of intensity of Facebook use, number of overall "likes", and number of friends' "likes" on consumers' brand outcomes
Phua, Joe
;
Ahn, Sun Joo
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 544-559
Persistent link: https://www.econbiz.de/10011613205
Saved in:
10
The effect of social media commmunication on consumer perceptions of brands
Schivinski, Bruno
;
Dąbrowski, Dariusz
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 189-214
Persistent link: https://www.econbiz.de/10011561356
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->