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~isPartOf:"Journal of marketing communications"
~subject:"content analysis"
~type_genre:"Aufsatz in Zeitschrift"
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content analysis
Fernsehwerbung
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Television advertising
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Journal of marketing communications
History of retailing and consumption
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International journal of Indian culture and business management : IJICBM
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International journal of advertising : the quarterly review of marketing communications
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International journal of business and globalisation : IJBG
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
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ECONIS (ZBW)
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A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
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A content analysis of male roles in television advertising : do traditional roles still hold?
Fowler, Kendra
;
Thomas, Veronica
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 356-371
Persistent link: https://www.econbiz.de/10011487798
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