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Search: subject:"Mediennutzung"
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Media usage
8
Mediennutzung
8
Consumer behaviour
5
Konsumentenverhalten
5
Advertising effects
3
Internet marketing
3
Online-Marketing
3
Werbewirkung
3
Communication media
2
Fernsehwerbung
2
Kommunikationsmedien
2
Marketing management
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Marketingmanagement
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Television advertising
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Homosexuality
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Article in journal
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Andonova, Yana
1
Bellman, Steven
1
Block, Martin P.
1
Chowdhury, Tamgid Ahmed
1
Han, Eun Kyoung
1
He, Yang
1
Kim, Sang Chon
1
Logan, Kelty
1
Nikolov, Atanas
1
Rossiter, John R.
1
Schultz, Don E.
1
Schweda, Anika
1
Sun, Shaojing
1
Um, Nam-Hyun
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Varan, Duane
1
Viswanathan, Vijay
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Wang, Ying
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Journal of marketing communications
Media-Perspektiven
41
The journal of media economics
37
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
15
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
International journal of market research : JMRS ; the journal of the Market Research Society
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Psychology & marketing
8
Journal of promotion management : JPM
7
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
The journal of consumer marketing
6
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Management information systems : mis quarterly
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
European Sport management quarterly : ESMQ
4
Information systems frontiers : ISF ; a journal of research and innovation
4
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : MM
4
The review of economics and statistics
4
Applied economics letters
3
Aus Politik und Zeitgeschichte : APuZ
3
Electronic commerce research and applications
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Information systems research : ISR
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of advertising : the review of marketing communications
3
International journal of business information systems : IJBIS
3
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ECONIS (ZBW)
8
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1
Internet killed the radio star?
Nikolov, Atanas
;
Andonova, Yana
;
He, Yang
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10014232415
Saved in:
2
Media preferences among young consumers in Bangladesh : a multidimensional approach
Chowdhury, Tamgid Ahmed
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 486-505
Persistent link: https://www.econbiz.de/10011880795
Saved in:
3
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
4
Antecedents of mobile app usage among smartphone users
Kim, Sang Chon
;
Yoon, Doyle
;
Han, Eun Kyoung
- In:
Journal of marketing communications
22
(
2016
)
6
,
pp. 653-670
Persistent link: https://www.econbiz.de/10011613227
Saved in:
5
And now a word from our sponsor : do consumers perceive advertising on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
6
Seeking the holy grail through gay and lesbian consumers : an exploratory content analysis of ads with gey/lesbian-specific content
Um, Nam-Hyun
- In:
Journal of marketing communications
18
(
2012
)
2
,
pp. 133-149
Persistent link: https://www.econbiz.de/10009532005
Saved in:
7
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
8
Modeling online advertising : a cross-cultural comparison between China and Romania
Wang, Ying
;
Sun, Shaojing
- In:
Journal of marketing communications
16
(
2010
)
5
,
pp. 271-285
Persistent link: https://www.econbiz.de/10008695769
Saved in:
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