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Journal of marketing communications
Journal of business research : JBR
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International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
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Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio
;
Flavián, Marta
;
Casaló, Luis V.
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
Saved in:
2
Promoting consumer's participation in virtual brand communities : a new paradigm in branding strategy
Casaló, Luis V.
;
Flavián Blanco, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
14
(
2008
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10003737754
Saved in:
3
The influence of satisfaction, perceived reputation and trust on a consumer's commitment to a website
Casalo, Luis V.
;
Flavián, Carlos
;
Guinalíu, Miguel
- In:
Journal of marketing communications
13
(
2007
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003438355
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