//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing education : JME"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Online-Marketing
Marketing
68
Betriebswirtschaftsstudium
48
Graduate business education
48
Curriculum
32
Lehrplan
32
Students
22
Studierende
22
marketing
18
marketing education
14
E-Learning
12
E-learning
12
Internet marketing
11
USA
11
United States
11
Advertising
8
Graduate economics education
8
Learning
8
Lernen
8
Social Web
8
Social web
8
Werbung
8
Wirtschaftsstudium
8
marketing education issues
8
Bibliometrics
7
Bibliometrie
7
Business and economics education
7
Nachhaltige Entwicklung
7
Occupational qualification
7
Qualifikation
7
Sustainable development
7
Wirtschaftspädagogik
7
learning approaches and issues
7
Brand management
6
Konsumentenverhalten
6
Markenführung
6
Marketing management
6
Marketingmanagement
6
level/type of education
6
more ...
less ...
Online availability
All
Undetermined
13
Free
1
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Language
All
English
16
Author
All
Bal, Anjali S.
2
Cowley, Scott
2
Adomaviciute, Karina
1
Arora, Anshu
1
Banerjee, Neelotpaul
1
Carmo, Inês Santos do
1
Castelló-Martínez, Araceli
1
Degutis, Mindaugas
1
Dias, Álvaro Lopes
1
Dikcius, Vytautas
1
Garner, Benjamin
1
Grewal, Dhruv
1
Hazari, Sunil
1
Humphrey, William F. <Jr.>
1
Kurtzke, Simone
1
Langan, Ryan
1
Leeds, Christopher
1
Lund, Brady
1
Marques, Susana Henriques
1
Mills, Adam
1
Munoz, Caroline
1
Nguyen, Carlin
1
Ottley, Gary
1
Pipoli de Azambuja, Gina María
1
Raaka, Brian
1
Rodríguez Peña, Gustavo
1
Rohm, Andrew J.
1
Saint Clair, Julian
1
Sanni, Saidat Abidemi
1
Sethna, Beheruz N.
1
Setkute, Justina
1
Singh, Ramendra Pratap
1
Spiller, Lisa D.
1
Stefl, Matthew
1
Sánchez-Olmos, Cande
1
Tarazona Vargas, Enver
1
Tuten, Tracy L.
1
Urbonavicius, Sigitas
1
Wang, Ting
1
Weidner, Kelly
1
more ...
less ...
Published in...
All
Journal of marketing education : JME
Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
41
Journal of business research : JBR
36
Springer eBook Collection
21
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
Gabler Edition Wissenschaft
13
International journal of islamic marketing and branding
13
Marketing theory
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
International journal of wine business research : IJWBR
12
Journal of marketing management : MM
12
International journal of internet marketing and advertising : IJIMA
11
Premier reference source
11
Business horizons
10
Journal of Islamic marketing
10
Cogent business & management
9
European journal of marketing : EJM
9
Journal of retailing and consumer services
9
Psychology & marketing
9
Asia Pacific journal of marketing and logistics
8
Journal of marketing research : JMR
8
Marketing intelligence & planning
8
Springer eBook Collection / Business and Economics
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of modelling in management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Lehrbuch
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Edward Elgar E-Book Archive
6
Journal of fashion marketing and management
6
Journal of historical research in marketing
6
Journal of internet commerce
6
Journal of marketing
6
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Analytics capability in marketing education : a practice-informed model
Kurtzke, Simone
;
Setkute, Justina
- In:
Journal of marketing education : JME
43
(
2021
)
3
,
pp. 298-316
Persistent link: https://www.econbiz.de/10012662594
Saved in:
2
Marketing of happiness : the role of customer loyalty on happiness
Pipoli de Azambuja, Gina María
;
Rodríguez Peña, Gustavo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 228-258
Persistent link: https://www.econbiz.de/10013483034
Saved in:
3
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
4
Using social media to establish authenticity : an analysis of a small dairy farm's use of facebook
Garner, Benjamin
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 826-842
Persistent link: https://www.econbiz.de/10013277314
Saved in:
5
The influence of experiential marketing on customer satisfaction and loyalty
Carmo, Inês Santos do
;
Marques, Susana Henriques
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 994-1018
Persistent link: https://www.econbiz.de/10013357212
Saved in:
6
Information dissemination and interactions in higher education social media posts
Lund, Brady
;
Wang, Ting
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 547-561
Persistent link: https://www.econbiz.de/10012497684
Saved in:
7
Learning marketing online : the role of social interactions and gamification rewards
Dikcius, Vytautas
;
Urbonavicius, Sigitas
;
Adomaviciute, …
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 159-173
Persistent link: https://www.econbiz.de/10012592899
Saved in:
8
Industry certifications in digital marketing and media education : an examination of perceptions and use among educators
Cowley, Scott
;
Humphrey, William F. <Jr.>
;
Munoz, Caroline
- In:
Journal of marketing education : JME
43
(
2021
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10012592911
Saved in:
9
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
10
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->