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~isPartOf:"Journal of marketing education : JME"
~isPartOf:"NBER working paper series"
~subject:"Curriculum"
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Journal of marketing education : JME
NBER working paper series
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Curriculum currency: integrating direct and interactive marketing content in introductory marketing courses
Spiller, Lisa D.
;
Scovotti, Carol
- In:
Journal of marketing education : JME
30
(
2008
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10003706435
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