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~isPartOf:"Journal of marketing education : JME"
~person:"Cowley, Scott"
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Cowley, Scott
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Journal of marketing education : JME
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Considering a marketing degree? : student perceptions of general versus specialized majors
Atkin, JoAnn L.
;
Bowie, Anthony Alland
;
Cowley, Scott
; …
- In:
Journal of marketing education : JME
44
(
2022
)
1
,
pp. 85-99
Persistent link: https://www.econbiz.de/10013268044
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