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~isPartOf:"Journal of marketing education : JME"
~person:"Scovotti, Carol"
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Journal of marketing education : JME
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The role the collegiate American Marketing Association plays in professional and entrepreneurial skill development
Peltier, James
;
Scovotti, Carol
;
Pointer, Lucille
- In:
Journal of marketing education : JME
30
(
2008
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10003706423
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Curriculum currency: integrating direct and interactive marketing content in introductory marketing courses
Spiller, Lisa D.
;
Scovotti, Carol
- In:
Journal of marketing education : JME
30
(
2008
)
1
,
pp. 66-81
Persistent link: https://www.econbiz.de/10003706435
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