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~isPartOf:"Journal of marketing education : JME"
~person:"Spiller, Lisa D."
~subject:"Interactive media"
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Curriculum currency: integrating direct and interactive marketing content in introductory marketing courses
Spiller, Lisa D.
;
Scovotti, Carol
- In:
Journal of marketing education : JME
30
(
2008
)
1
,
pp. 66-81
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