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~isPartOf:"Journal of marketing education : JME"
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Journal of marketing education : JME
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of business research : JBR
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Political marketing in the United States
13
Journal of marketing
10
American journal of agricultural economics
8
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of business ethics : JOBE
7
Journal of historical research in marketing
7
Marketing intelligence & planning
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
SpringerLink / Bücher
6
The journal of product innovation management : an international publication of the Product Development & Management Association
6
AMA educators' proceedings
5
Australasian marketing journal
5
Business horizons
5
Enterprise & society : the international journal of business history
5
History of marketing thought ; Volume 3
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
The marketing review
5
Working paper / National Bureau of Economic Research, Inc.
5
AMS review : official publication of the Academy of Marketing Science
4
After sixty : marketing to baby boomers reaching their big transition years
4
EBSCOhost eBook Collection
4
Electronic markets : the international journal on networked business
4
European journal of marketing : EJM
4
Journal of business strategy
4
Journal of financial services marketing : JFSM
4
Journal of food products marketing
4
Marketing theory
4
The journal of consumer marketing
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1
Special issue: diversity in marketing education
Crittenden, Victoria Lynn
(
ed.
);
Davis, Cassandra
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012216660
Saved in:
2
Embracing diversity in marketing education
Crittenden, Victoria Lynn
;
Davis, Cassandra
;
Perren, Rebeca
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 3-6
Persistent link: https://www.econbiz.de/10012216669
Saved in:
3
Sales education in the United States : perspectives on curriculum and teaching practices
Spiller, Lisa D.
;
Kim, Dae-Hee
;
Aitken, Troy
- In:
Journal of marketing education : JME
42
(
2020
)
3
,
pp. 217-232
Persistent link: https://www.econbiz.de/10012391632
Saved in:
4
Motives driving the choice of a business concentration : a four-country study of marketing, accounting and finance, and management undergraduates
Davies, Mark A. P.
;
Tikoo, Surinder
- In:
Journal of marketing education : JME
41
(
2019
)
3
,
pp. 185-201
Persistent link: https://www.econbiz.de/10012113927
Saved in:
5
Evidence items as signals of marketing competencies and workplace readiness : a practitioner perspective
Honea, Heather
;
Castro, Iana A.
;
Peter, Paula
- In:
Journal of marketing education : JME
39
(
2017
)
3
,
pp. 145-161
Persistent link: https://www.econbiz.de/10011791314
Saved in:
6
How can marketing academics serve marketing practice? : the new marketing DNA as a model for marketing education
Harrigan, Paul
;
Hulbert, Bev
- In:
Journal of marketing education : JME
33
(
2011
)
3
,
pp. 253-272
Persistent link: https://www.econbiz.de/10010217773
Saved in:
7
Knowledge and skill requirements for marketing jobs in the 21st century
Schlee, Regina Pefanis
;
Harich, Katrin R.
- In:
Journal of marketing education : JME
32
(
2010
)
3
,
pp. 341-352
Persistent link: https://www.econbiz.de/10008757971
Saved in:
8
Professor Brand advocacy : do Brand relationships matter?
Jillapalli, Ravi K.
;
Wilcox, James B.
- In:
Journal of marketing education : JME
32
(
2010
)
3
,
pp. 328-340
Persistent link: https://www.econbiz.de/10008757975
Saved in:
9
In search of eminence : a personal brand-building perspective on the achievement of scholarly prominence in marketing
Noble, Charles H.
;
Bentley, John P.
;
Campbell, David
; …
- In:
Journal of marketing education : JME
32
(
2010
)
3
,
pp. 314-327
Persistent link: https://www.econbiz.de/10008757981
Saved in:
10
Developing pedagogical competence : issues and implications for marketing education
Madhavaram, Sreedhar
;
Laverie, Debra A.
- In:
Journal of marketing education : JME
32
(
2010
)
2
,
pp. 197-213
Persistent link: https://www.econbiz.de/10003997713
Saved in:
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