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~isPartOf:"Journal of marketing for higher education"
~isPartOf:"Journal of marketing management : MM"
~subject:"brand positioning"
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brand positioning
Brand
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Beverland, Michael B.
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Dickinson-Delaporte, Sonia
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Long Thang Van Nguyen
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Napoli, Julie
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Journal of marketing for higher education
Journal of marketing management : MM
The journal of brand management : an international journal
2
Asian journal of management cases
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International studies of management and organization
1
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Journal of global marketing
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ECONIS (ZBW)
3
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1
Social brand engagement and brand positioning for higher educational institutions : an empirical study in Sri Lanka
Perera, Charitha Harshani
;
Nayak, Rajkishore
;
Long …
- In:
Journal of marketing for higher education
32
(
2022
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10013483242
Saved in:
2
The Internet of Things and interaction style : the effect of smart interaction on brand attachment
Wu, Jintao
;
Chen, Junsong
;
Dou, Wenyu
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011690533
Saved in:
3
The brand authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
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