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~isPartOf:"Journal of marketing for higher education"
~person:"Cavanagh, Kevin V."
~subject:"Bildungspolitik"
~subject:"Higher education institution"
~subject:"Marketingmanagement"
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Journal of marketing for higher education
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The communication of global citizenship through public service announcements : a US study
Clayton, Michael J.
;
Cavanagh, Kevin V.
;
Hettche, Matt
- In:
Journal of marketing for higher education
23
(
2013
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009783343
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Institutional branding : a content analysis of public service announcements from American universities
Clayton, Michael J.
;
Cavanagh, Kevin V.
;
Hettche, Matt
- In:
Journal of marketing for higher education
22
(
2012
)
2
,
pp. 182-205
Persistent link: https://www.econbiz.de/10009712073
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