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~isPartOf:"Journal of marketing for higher education"
~subject:"Relationship marketing"
~subject:"Welt"
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Relationship marketing
Welt
Beziehungsmarketing
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commitment
4
Higher education institution
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Brand image
2
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Confidence
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alumni
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academics’ customer-based brand equity
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Khan, Kamran
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Mendes, Júlio
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Journal of marketing for higher education
Journal of business research : JBR
26
Journal of retailing and consumer services
26
International journal of hospitality management
20
Industrial marketing management : the international journal for industrial and high-tech firms
14
The journal of business & industrial marketing
14
Journal of business ethics : JOBE
12
The journal of services marketing
12
Marketing intelligence & planning
10
The service industries journal
10
Services marketing quarterly
9
Journal of business-to-business marketing
8
European journal of marketing : EJM
7
Journal of hospitality marketing & management
7
Journal of financial services marketing : JFSM
6
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
6
Journal of strategic marketing
6
Business strategy and the environment
5
Cogent business & management
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International business review : the official journal of the European International Business Academy
5
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
5
Journal of service management
5
Vision : the journal of business perspective
5
Business & society
4
International journal of business excellence
4
International journal of contemporary hospitality management
4
International journal of electronic customer relationship management : IJECRM
4
International journal of procurement management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing
4
Journal of service research : JSR
4
Journal of travel and tourism marketing
4
Psychology & marketing
4
The journal of personal selling & sales management : JPSSM
4
TranState working papers
4
Discussion paper / Centre for Economic Policy Research
3
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
3
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
3
Global business review
3
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ECONIS (ZBW)
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1
Understanding alumni-alma mater
commitment
relationships upstream and downstream
Pedro, Ilda Maria
;
Mendes, Júlio
;
Pereira, Luis Nobre
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 175-196
Persistent link: https://www.econbiz.de/10012695055
Saved in:
2
Antecedents and consequences of brand citizenship behavior in private higher education institutions
Khan, Kamran
;
Hameed, Irfan
;
Hussainy, Syed Karamatullah
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10014419304
Saved in:
3
Relationship quality in higher education marketing : the role of social media engagement
Clark, Melissa
;
Fine, Monica B.
;
Scheuer, Cara-Lynn
- In:
Journal of marketing for higher education
27
(
2017
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011706606
Saved in:
4
Strategic and bonding effects of enhancing the student feedback process
Robinson, Nadine M.
;
Celuch, Kevin G.
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10011497233
Saved in:
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