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~isPartOf:"Journal of marketing for higher education"
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Search: subject:"Universität"
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Higher education institution
145
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145
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81
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42
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42
Brand management
34
Markenführung
34
higher education
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Peruta, Adam
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Pizarro Milian, Roger
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Sampaio, Cláudio Hoffmann
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Bonilla Quijada, María del Rocío
2
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Journal of marketing for higher education
Economics of education review
277
The journal of technology transfer
199
Journal of education for business
141
Research policy : policy, management and economic studies of science, technology and innovation
141
The international journal of management education
109
Technological forecasting & social change : an international journal
106
Education economics
100
Administrative Sciences : open access journal
86
Applied economics
74
Journal of business research : JBR
64
Technovation : the international journal of technological innovation, entrepreneurship and technology management
63
Journal of sports economics
55
International journal of education economics and development
54
Journal of marketing education : JME
54
Amfiteatru economic : an economic and business research periodical
51
Applied economics letters
51
International journal of learning and change : IJLC
46
Journal of sport management : the official journal of the North American Society of Sport Management
46
Journal of information & knowledge management : JIKM
45
Socio-economic planning sciences : the international journal of public sector decision-making
45
Advances in developing human resources : ADHR
44
Journal of open innovation : technology, market, and complexity
44
The American economic review
42
Business education & accreditation : BEA
41
Cogent business & management
40
International journal of business information systems : IJBIS
40
The journal of management development
40
China economic review : an international journal
38
Journal of management education : a publication of the Organizational Behavior Teaching Society
38
Labour economics : official journal of the European Association of Labour Economists
38
European research studies
37
International entrepreneurship and management journal
37
Journal of the Academy of Business Education : JABE
37
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
36
International review on public and non-profit marketing
35
Journal of public economics
35
Regional studies
35
Problems and perspectives in management : PPM ; international research journal
34
Journal of accounting education
33
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ECONIS (ZBW)
150
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1
Selling lemons? : the relationship between learning and teaching information on university programme web pages and future students' course satisfaction
Hosein, Anesa
;
Rao, Namrata
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 124-141
Persistent link: https://www.econbiz.de/10014286249
Saved in:
2
The homogenisation of prospectuses over the period of massification in the UK
Knight, Elizabeth Bronwen
- In:
Journal of marketing for higher education
32
(
2022
)
1
,
pp. 19-36
Persistent link: https://www.econbiz.de/10013277081
Saved in:
3
Motivation factors in student decisions to study Transnational Higher Education in China : a comparative study of two Anglo-Sino programmes
Liu, Dan
;
Winter, Alun de
;
Harrison, Peter
;
Wimpenny, …
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 161-181
Persistent link: https://www.econbiz.de/10014419283
Saved in:
4
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
5
Antecedents and consequences of brand citizenship behavior in private higher education institutions
Khan, Kamran
;
Hameed, Irfan
;
Hussainy, Syed Karamatullah
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 223-244
Persistent link: https://www.econbiz.de/10014419304
Saved in:
6
Identification and emotional attachment in higher education : antecedents and consequences
Özer, Mehmet
;
Özer, Alper
;
Koçak, Akın
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 264-288
Persistent link: https://www.econbiz.de/10014419321
Saved in:
7
The influence of university brand image, satisfaction, and university identification on alumni WOM intentions
Schlesinger, Walesska
;
Cervera-Taulet, Amparo
;
Wymer, Walter
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014286201
Saved in:
8
Unique challenges of segmentation and differentiation for higher education
Story, John
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 20-39
Persistent link: https://www.econbiz.de/10014286204
Saved in:
9
The influence of self-congruence and relationship quality on student educational involvement
Japutra, Arnold
;
Wang, Shasha
;
Li, Ting
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 40-57
Persistent link: https://www.econbiz.de/10014286212
Saved in:
10
Marketing and communicating sustainability through college athletics : the effects of pro-environmental initiatives on the belief-attitude-intention hierarchy
Kim, Young Do
;
Nam, Changhyun
;
LaPlaca, Ashley M.
- In:
Journal of marketing for higher education
33
(
2023
)
1
,
pp. 58-78
Persistent link: https://www.econbiz.de/10014286229
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