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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Banerjee, Syagnik"
~type:"article"
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
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