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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Kundenbindungsprogramm"
~type:"article"
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Kundenbindungsprogramm
Consumer behaviour
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Business horizons
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Electronic markets : the international journal on networked business
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International journal of Indian culture and business management : IJICBM
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International journal of e-business research : an official publication of the Information Resources Management Association
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Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
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