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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship"
~person:"Harrigan, Paul"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
2
Internet marketing
2
Online-Marketing
2
Relationship marketing
2
Social Web
2
Social web
2
CRM
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Elaboration-Likelihood model
1
KMU
1
SME
1
SMEB
1
Social media
1
Western Australia
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dynamic capability
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marketer-generated content
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political marketing
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relationship marketing
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social CRM
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social media
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Harrigan, Paul
D'Alessandro, Steven
2
Kay, Samantha
2
Mulcahy, Rory
2
Abid, Aman
1
Akareem, Husain Salilul
1
Akdevelioglu, Duygu
1
Alexander, Matthew
1
Almeida, Marcos Inácio Severo de
1
Anaya-Sánchez, Rafael
1
Areni, Charles Scott
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Armstrong, Christine
1
Ashworth, Catherine J.
1
Audy Martínek, Petra
1
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Azar, Salim L.
1
Azer, Jaylan
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Belk, Russell W.
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Bogomolova, Svetlana
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Brace-Govan, Jan
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Bunjun, Benita
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Caliandro, Alessandro
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Cenesizoglu, Tolga
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1
Clare, Carl
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Cocker, Hayley
1
Coote, Len
1
Costa, Milena
1
Costa, Miriam Pires da
1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
Journal of business research : JBR
4
Australasian marketing journal
2
Journal of marketing theory and practice
2
Journal of strategic marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : MM
1
Journal of vacation marketing : an international journal
1
Small enterprise research : SER ; the Journal of SEAANZ
1
Technological forecasting & social change : an international journal
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
2
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Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
Saved in:
2
Linking social media to customer relationship management (CRM) : a qualitative study on SMEs
Guha, Sushmita
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of small business and entrepreneurship : JSBE ; …
30
(
2018
)
3
,
pp. 193-214
Persistent link: https://www.econbiz.de/10011882918
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