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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Nonprofit-PR"
~isPartOf:"Sport management review"
~subject:"Nonprofit organization"
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Nonprofit organization
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8
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8
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4
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4
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3
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Hookway, Nicholas
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Nonprofit-PR
Sport management review
Journal of nonprofit & public sector marketing
25
International review on public and non-profit marketing
19
Journal of philanthropy and marketing
14
Nonprofit management & leadership
12
International journal of nonprofit and voluntary sector marketing
8
Nonprofit and voluntary sector quarterly
8
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
5
International journal of nonprofit & voluntary sector marketing
4
Journal of business research : JBR
4
Nonprofit marketing : sectoral applications
4
The evolution of nonprofit marketing
4
National Bureau of Economic Research Conference Report
3
Psychology & marketing
3
The Jossey-Bass handbook of nonprofit leadership and management
3
A National Bureau of Economic Research conference report
2
Administrative Sciences : open access journal
2
Australasian marketing journal
2
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Journal of marketing
2
Journal of marketing communications
2
Journal of public policy & marketing
2
Management : journal of contemporary management issues
2
Management communication quarterly : an international journal
2
Marketing theory
2
PR-Praxis
2
Public relations in the nonprofit sector : theory and practice
2
Springer Reference Wirtschaft
2
The AFP/Wiley Fund Development Ser
2
The Routledge companion to nonprofit marketing
2
The journal of brand management : an international journal
2
A - Cu
1
A handbook of corporate governance and social responsibility
1
AFP/Wiley fund development series
1
American journal of business
1
Arts marketing : an international journal ; AM
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
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ECONIS (ZBW)
8
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1
Trust me, I am famous : legitimating attractive celebrities as credible endorsers for charitable organisations
Leclercq, Thomas
;
Denis, Etienne
;
Hoornaert, Steven
- In:
Journal of marketing management : JMM ; journal of the …
40
(
2024
)
1/2
,
pp. 102-128
Persistent link: https://www.econbiz.de/10014549723
Saved in:
2
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
3
An exploration of charity sport event donor perceptions of online peer-to-peer fundraising mechanisms
Filo, Kevin
;
Hookway, Nicholas
;
Wade, Matthew
;
Palmer, …
- In:
Sport management review
25
(
2022
)
5
,
pp. 847-870
Persistent link: https://www.econbiz.de/10014277030
Saved in:
4
Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
Saved in:
5
Charity sport event participants and fundraising : an examination of constraints and negotiation strategies
Filo, Kevin
;
Fechner, David
;
Inoue, Yuhei
- In:
Sport management review
23
(
2020
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10012295887
Saved in:
6
Geschenke und Aktionen
Brömmling, Ulrich F.
- In:
Nonprofit-PR
,
(pp. 90-102)
.
2007
Persistent link: https://www.econbiz.de/10003722884
Saved in:
7
Mitgliederwerbung
Brömmling, Ulrich F.
- In:
Nonprofit-PR
,
(pp. 122-124)
.
2007
Persistent link: https://www.econbiz.de/10003722890
Saved in:
8
Werbung
Brömmling, Ulrich F.
- In:
Nonprofit-PR
,
(pp. 181-184)
.
2007
Persistent link: https://www.econbiz.de/10003722899
Saved in:
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