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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Psychology & marketing"
~subject:"Brand"
~subject:"Chinesen"
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14
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Psychology & marketing
Journal of business research : JBR
18
The journal of brand management : an international journal
18
The journal of product & brand management
15
Journal of retailing and consumer services
11
European journal of marketing : EJM
10
Europäische Hochschulschriften / 5
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
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6
Business horizons
5
Journal of marketing communications
5
Journal of promotion management : JPM
5
The journal of business & industrial marketing
5
The marketing review
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of marketing
4
SpringerLink / Bücher
4
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing management : MM
3
Journal of strategic marketing
3
Marketing intelligence & planning
3
The journal of consumer marketing
3
A master class in brand planning : the timeless works of Stephen King
2
Basler Schriften zum Marketing
2
Cogent business & management
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
European journal of management and business economics : EJM&BE
2
European journal of operational research : EJOR
2
European management journal
2
European research on management and business economics
2
European research studies
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Fashion branding and communication : core strategies of European luxury brands
2
Handbook of brand relationships
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
International journal of business excellence
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
International journal of retail & distribution management
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International journal of wine business research
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ECONIS (ZBW)
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1
Influencer marketing : when and why Gen Z consumers avoid influencers and endorsed brands
Pradhan, Debasis
;
Kuanr, Abhisek
;
Pahi, Sampa Anupurba
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10013465206
Saved in:
2
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
3
Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun
;
Park, Kiwan
;
Shrum, L. J.
- In:
Psychology & marketing
39
(
2022
)
6
,
pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077
Saved in:
4
Influencer marketing : brand control, commercial orientation and post credibility
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1805-1831
Persistent link: https://www.econbiz.de/10012424277
Saved in:
5
Brand heritage as a temporal perception : conceptualisation, measure and consequences
Pecot, Fabien
;
Valette-Florence, Pierre
;
Barnier, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1624-1643
Persistent link: https://www.econbiz.de/10012178654
Saved in:
6
Consumers' views of Feng Shui : antecedents and behavioral consequences
Luk, Chung-leung
;
Wan, Wendy W. N.
;
Chow, Raymond P. M.
; …
- In:
Psychology & marketing
29
(
2012
)
7
,
pp. 488-501
Persistent link: https://www.econbiz.de/10009565200
Saved in:
7
Editorial: The key components of Feng Shui and their implications for marketing
Yau, Oliver H.
- In:
Psychology & marketing
29
(
2012
)
7
,
pp. 479-487
Persistent link: https://www.econbiz.de/10009565204
Saved in:
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