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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Qualitative market research : an international journal"
~source:"econis"
~subject:"Luxusgüter"
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Carrillat, François A.
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Qualitative market research : an international journal
International journal of advertising : the review of marketing communications
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Journal of current issues and research in advertising
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Global marketing strategies for the promotion of luxury goods
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International journal of internet marketing and advertising : IJIMA
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Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
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