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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Brand management"
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Search: subject_exact:"Celebrity-Werbung"
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Brand management
Celebrity endorsement
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Qualitative market research : an international journal
Journal of business research : JBR
14
The journal of brand management : an international journal
8
The journal of product & brand management
7
Journal of marketing communications
5
Journal of marketing management : MM
5
Journal of promotion management : innovations in planning and applied research
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Psychology & marketing
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Celebrity, convergence and transformation
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International journal of advertising : the review of marketing communications
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Global business review
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International journal of advertising : the quarterly review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sports marketing & sponsorship
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Journal of retailing and consumer services
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Marketing intelligence & planning
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Gabler Edition Wissenschaft
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International journal of hospitality management
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International journal of sport management and marketing : IJSMM
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Inventi impact: retailing & consumer services
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Journal of current issues and research in advertising
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of promotion management : JPM
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SpringerLink / Bücher
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Vision : the journal of business perspective
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AMS review : official publication of the Academy of Marketing Science
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Advances in management & applied economics
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Advancing insights on brand management
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American economic journal : a journal of the American Economic Association
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Arts and the market : AAM
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Asia-Pacific journal of management research and innovation
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Brand management in emerging markets : theories and practice
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Business and Economic Research : BER
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ECONIS (ZBW)
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1
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
2
Behind influencer marketing : key marketing decisions and their effects on followers' responses
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 579-607
Persistent link: https://www.econbiz.de/10012249167
Saved in:
3
Celebrity influences on consumer decision making : new insights and research directions
Moraes, Marcela
;
Gountas, John
;
Gountas, Sandra
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1159-1192
Persistent link: https://www.econbiz.de/10012178613
Saved in:
4
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
5
Consumer values of corporate and celebrity brand associations
Ilicic, Jasmina
;
Webster, Cynthia M.
- In:
Qualitative market research : an international journal
18
(
2015
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10011308609
Saved in:
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