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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"Review of economics and development studies"
~subject:"Diskurstheorie"
~subject:"Narrative Methode"
~subject:"Narrative method"
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Diskurstheorie
Narrative Methode
Narrative method
Discourse theory
8
Advertising
2
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2
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2
Gender
2
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2
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advertising
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storytelling
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Akhtar, Raja Nasim
2
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1
Gannon, Valerie
1
Izberk-Bilgin, Elif
1
Laer, Tom van
1
Malik, Ausima
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1
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1
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1
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1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Review of economics and development studies
Journal of business ethics : JOBE
38
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
37
Scandinavian journal of management
24
Human relations
22
Management communication quarterly : an international journal
20
Organization : the critical journal of organization, theory and society
19
Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
16
DIW-Roundup : Politik im Fokus
15
International journal of business communication : IJBC : a publication of the Association for Business Communication
15
Journal of organizational change management
15
Critical perspectives on international business
13
Diskussionspapier / Lehrstuhl für Wirtschaftsethik, Martin-Luther-Universität Halle-Wittenberg
12
Corporate communications : an international journal
11
Leadership
11
Journal of management studies : JMS
10
The journal of applied behavioral science
10
Critical perspectives on accounting : an international journal for social and organizational accountability
9
Diskurs und Ökonomie : diskursanalytische Perspektiven auf Märkte und Organisationen
9
International journal of business communication : IJBC ; a publication of the Association of Business Communication
9
Research
9
Technological forecasting & social change : an international journal
9
Society and business review
8
Dispositiv und Ökonomie : Diskurs- und dispositivanalytische Perspektiven auf Märkte und Organisationen
7
Organization : the interdisciplinary journal of organization, theory and society
7
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
7
Accounting forum : advancing the interdisciplinary and global connection of accounting research
6
Entrepreneurship and regional development : an international journal
6
Journal of business communication : JBC
6
Journal of business research : JBR
6
Journal of change management : an international journal
6
Journal of management inquiry
6
Tourism management : research, policies, practice
6
Academy of Management journal : AMJ
5
Accounting, auditing & accountability journal
5
British journal of management : BJM
5
Business & society
5
Business history
5
Die Innenwelt der Ökonomie : Wissen, Macht und Performativität in der Wirtschaftswissenschaft
5
Human relations : towards the integration of the social sciences
5
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1
Constructing the food waste issue on social media : a discursive social marketing approach
Sutinen, Ulla-Maija
;
Närvänen, Elina
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 219-247
Persistent link: https://www.econbiz.de/10013206531
Saved in:
2
Initiation, marketing and branding of smart city projects : a study of decision processes
Vijaygopal, Rohini
;
Bennett, Roger
;
Savani, Sharmila
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1833-1861
Persistent link: https://www.econbiz.de/10014450146
Saved in:
3
Discursive practices and narrative building in post 9/11 among young American adults
Aysha, Syeda
;
Akhtar, Raja Nasim
- In:
Review of economics and development studies
5
(
2019
)
4
,
pp. 675-684
Persistent link: https://www.econbiz.de/10012209596
Saved in:
4
From overt threat to invisible presence : discursive shifts in representations of gender in menstrual product advertising
Campbell, Rachel
;
Freeman, Olivia
;
Gannon, Valerie
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 216-237
Persistent link: https://www.econbiz.de/10012515245
Saved in:
5
A critical technocultural discourse analysis of Muslim fashion bloggers in France : charting "restorative technoscapes"
Pemberton, Kelly
;
Takhar, Jennifer
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 387-416
Persistent link: https://www.econbiz.de/10012515273
Saved in:
6
#Metoovertising : the institutional work of creative women who are looking to change the rules of the advertising game
Thompson-Whiteside, Helen
;
Turnbull, Sarah
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
1/2
,
pp. 117-143
Persistent link: https://www.econbiz.de/10012498485
Saved in:
7
Role of cinema in identity construction in India and Pakistan after partition 1947
Malik, Ausima
;
Akhtar, Raja Nasim
- In:
Review of economics and development studies
5
(
2019
)
3
,
pp. 521-530
Persistent link: https://www.econbiz.de/10012054783
Saved in:
8
A discourse analysis of pilgrimage reviews
Laer, Tom van
;
Izberk-Bilgin, Elif
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
5/6
,
pp. 586-604
Persistent link: https://www.econbiz.de/10012178408
Saved in:
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