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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~isPartOf:"The marketing review"
~subject:"Erfolgsfaktor"
~subject:"Marketing management"
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Search: subject:"Brand"
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Erfolgsfaktor
Marketing management
Brand management
107
Markenführung
107
Brand image
75
Markenimage
75
Consumer behaviour
72
Konsumentenverhalten
72
Brand
46
Markenartikel
45
Marketingmanagement
22
Social Web
20
Social web
20
Beziehungsmarketing
18
Relationship marketing
18
Internet marketing
14
Online-Marketing
14
Brand loyalty
11
Advertising effects
10
Werbewirkung
10
Bibliometrics
9
Bibliometrie
9
Markentreue
9
Branding
8
social media
8
Emotion
7
Place marketing
7
Standortmarketing
7
Großbritannien
6
United Kingdom
6
brand equity
6
brand loyalty
6
Brand architecture
5
Brand equity
5
Corporate Social Responsibility
5
Corporate reputation
5
Corporate social responsibility
5
Firmenimage
5
India
5
Indien
5
Literature review
5
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24
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24
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24
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English
24
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Anaya-Sánchez, Rafael
2
Martínez-López, Francisco J.
2
Melewar, T. C.
2
Mingione, Michela
2
Abratt, Russell
1
Agrawal, Shivan
1
Bajpai, Naval
1
Banerjee, Saikat
1
Barnier, Virginie de
1
Baumann, Chris
1
Broderick, Amanda J.
1
Brown, Stephen
1
Calantone, Roger J.
1
Carrillat, François A.
1
Clark, Moira
1
Corkindale, David
1
D'Alessandro, Steven
1
Esteban-Millat, Irene
1
Ferguson, Sarah Lord
1
Fernández Giordano, Marisel
1
Ferreira, Caitlin C.
1
Gray, David
1
Hesse, Andreas
1
Hosoda, Takamichi
1
Johnston, Malcolm
1
Kandhadai, Ravi
1
Khan, Kalim
1
Khandelwal, Utkal
1
Kohli, Gurdeep Singh
1
Leoni, Luna
1
Lopez-Lopez, David
1
Miles, Morgan P.
1
Mirzaei, Abas
1
Mitchell, Sarah-Louise
1
Morikawa, Miyuki
1
Muruganantham, G.
1
Niederle, Franziska
1
O'Rourke, Anne-Maree
1
Panwar, Tapish
1
Pecot, Fabien
1
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Published in...
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Journal of marketing management : JMM ; journal of the Academy of Marketing
The marketing review
Journal of business research : JBR
64
The journal of brand management : an international journal
57
SpringerLink / Bücher
37
The journal of product & brand management
37
European journal of marketing : EJM
29
Journal of strategic marketing
25
Journal of retailing and consumer services
22
Journal of marketing communications
20
Industrial marketing management : the international journal for industrial and high-tech firms
19
Journal of marketing management : MM
19
Journal of marketing
18
Journal of the Academy of Marketing Science
18
Gabler Edition Wissenschaft
15
Springer eBook Collection
13
Journal of promotion management : JPM
12
Marketing intelligence & planning
12
The journal of business & industrial marketing
12
Cogent business & management
11
International marketing review
11
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
10
Europäische Hochschulschriften / 5
10
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Springer eBook Collection / Business and Economics
10
Business horizons
9
Gabler Edition Wissenschaft / Marken- und Produktmanagement
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Journal of retailing
9
Marketing letters : a journal of research in marketing
9
Asia Pacific journal of marketing and logistics
8
European research studies
8
Improving marketing strategies for private label products
8
International journal of advertising : the review of marketing communications
8
Journal of global marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
8
Journal of marketing research : JMR
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
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ECONIS (ZBW)
24
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1
Is
brand
differentiation necessary for success? : the role of purchase goal and confidence in the
brand
's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
2
Does equity-based compensation motivate executives to build strong brands?
Sardashti, Hanieh
;
Calantone, Roger J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1433-1460
Persistent link: https://www.econbiz.de/10013466536
Saved in:
3
Blurring B2C and B2B boundaries : corporate
brand
value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
4
Building a corporate
brand
in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
5
Recapitulation of
brand
anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
6
Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
Saved in:
7
Brand
heritage as a temporal perception : conceptualisation, measure and consequences
Pecot, Fabien
;
Valette-Florence, Pierre
;
Barnier, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1624-1643
Persistent link: https://www.econbiz.de/10012178654
Saved in:
8
Influencer marketing :
brand
control, commercial orientation and post credibility
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1805-1831
Persistent link: https://www.econbiz.de/10012424277
Saved in:
9
Private label retailers : systematic review of winning strategies
Muruganantham, G.
;
Priyadharshini, K.
- In:
The marketing review
17
(
2017
)
1
,
pp. 117-143
Persistent link: https://www.econbiz.de/10011760357
Saved in:
10
Achieving sustainable competitive advantage through
brand
makeover
Khan, Kalim
;
Panwar, Tapish
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 213-234
Persistent link: https://www.econbiz.de/10012299789
Saved in:
1
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