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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~language:"eng"
~person:"Balaji, M. S."
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Balaji, M. S.
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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European journal of marketing : EJM
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Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability
Roy, Sanjit
;
Balaji, M. S.
;
Bang, Nguyen
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 299-333
Persistent link: https://www.econbiz.de/10012248971
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