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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~language:"eng"
~subject:"Social Web"
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Social Web
Advertising effects
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Internet marketing
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Akareem, Husain Salilul
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Avis, Mark
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Campos, Roberta Dias
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Santoso, Irene
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Journal of marketing management : JMM ; journal of the Academy of Marketing
International journal of advertising : the review of marketing communications
34
International journal of internet marketing and advertising : IJIMA
26
Journal of promotion management : innovations in planning and applied research
23
Journal of business research : JBR
22
Journal of marketing communications
20
Journal of retailing and consumer services
16
Journal of advertising research
15
International journal of advertising : the quarterly review of marketing communications
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of current issues and research in advertising
8
Psychology & marketing
8
Cogent business & management
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of electronic commerce research : JECR
7
Marketing intelligence & planning
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Information systems research : ISR
4
International journal of electronic commerce : IJEC
4
Journal of internet commerce
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
The journal of applied business research
4
Young consumers : insight and ideas for responsible marketers
4
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of global marketing
3
Journal of marketing
3
Journal of marketing management : MM
3
Journal of marketing theory and practice : JMTP
3
Marketing : ZFP ; journal of research and management
3
The journal of brand management : an international journal
3
The journal of product & brand management
3
Advertising in new formats and media : current research and implications for marketers
2
Advertising, promotion, and new media
2
Business horizons
2
CESifo working papers
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Corporate communications : an international journal
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ECONIS (ZBW)
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1
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
2
Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Noguti, Valeria
;
Waller, David
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1527-1555
Persistent link: https://www.econbiz.de/10012395566
Saved in:
3
Is digital advertising effective under conditions of low attention?
Santoso, Irene
;
Wright, Malcolm
;
Trinh, Giang
;
Avis, Mark
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1707-1730
Persistent link: https://www.econbiz.de/10012424268
Saved in:
4
Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Saved in:
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