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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~person:"Roper, Stuart"
~type_genre:"Article in journal"
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Roper, Stuart
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Journal of marketing management : JMM ; journal of the Academy of Marketing
European journal of marketing : EJM
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Journal of business research : JBR
4
Psychology & marketing
3
The journal of brand management : an international journal
2
The journal of product & brand management
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California management review
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Journal of consumer behaviour : an international research review
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Journal of marketing management : MM
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Fresh perspectives on brand management : editorial
Baumgarth, Carsten
;
Boltz, Dirk-Mario
;
Schmidt, Holger J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 973-980
Persistent link: https://www.econbiz.de/10012395417
Saved in:
2
Fresh perspectives on brands
Baumgarth, Carsten
(
ed.
);
Boltz, Dirk-Mario
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012395599
Saved in:
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