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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~person:"Smith, Andrew N."
~subject:"Markenimage"
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Branding in the age of social media firestorms : how to create brand value by fighting back online
Scholz, Joachim
;
Smith, Andrew N.
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1100-1134
Persistent link: https://www.econbiz.de/10012178609
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