//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Advertising industry"
~subject:"Creativity"
~subject:"Kreativität"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising Industry"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising industry
Creativity
Kreativität
Werbewirkung
Advertising
3
Werbewirtschaft
3
Werbung
3
Agency creativity
1
Arbeitsgruppe
1
Beziehungsmarketing
1
Diversity Management
1
Diversity management
1
EU countries
1
EU-Staaten
1
Frauen
1
Impression management
1
Integrated marketing communication
1
Marketing management
1
Marketingmanagement
1
Relationship marketing
1
Team
1
Weibliche Arbeitskräfte
1
Women
1
Women workers
1
advertising agencies
1
advertising creativity
1
advertising industry
1
client/agency relationships
1
dynamic capability
1
fluid teams
1
integration
1
media neutrality
1
remuneration
1
team diversity
1
women
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Howe-Walsh, Liza
1
Laurie, Sally
1
Lynch, Jacqueline
1
Mortimer, Kathleen
1
Thompson-Whiteside, Helen
1
Turnbull, Sarah
1
Published in...
All
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
The service industries journal
5
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Applied economics
3
Brand Planning : starke Strategien für Marken und Kampagnen
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Advertising industry evolution : agency creativity, fluid teams and diversity : an exploratory investigation
Lynch, Jacqueline
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 845-866
Persistent link: https://www.econbiz.de/10012178439
Saved in:
2
Advertising : should creative women be expected to "fake it?"
Thompson-Whiteside, Helen
;
Turnbull, Sarah
;
Howe-Walsh, Liza
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 294-319
Persistent link: https://www.econbiz.de/10012515248
Saved in:
3
How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 231-252
Persistent link: https://www.econbiz.de/10012178371
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->