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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Beziehungsmarketing"
~subject:"Creativity"
~subject:"Kreativität"
~subject:"Werbewirkung"
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Beziehungsmarketing
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Advertising
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3
Agency creativity
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1
Diversity Management
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EU countries
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Integrated marketing communication
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Marketingmanagement
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Women
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Women workers
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advertising agencies
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advertising creativity
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advertising industry
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client/agency relationships
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dynamic capability
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of advertising research
11
Journal of advertising : official publication of the American Academy of Advertising
9
A master class in brand planning : the timeless works of Stephen King
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of marketing communications
4
SpringerLink / Bücher
4
Journal of advertising
3
The service industries journal
3
European journal of marketing : EJM
2
Gender in management : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of electronic commerce : IJEC
2
International journal of management practice : IJMP
2
Journal of business anthropology
2
Journal of promotion management : JPM
2
The marketing review
2
A.E. Res.
1
Advancing research on projects and temporary organizations
1
Advertising, promotion, and new media
1
American journal of business : applying research to practice ; AJB
1
Asia Pacific business review
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Australasian marketing journal
1
Brand Planning : starke Strategien für Marken und Kampagnen
1
Breaking new ground in theory and practice
1
British journal of management : BJM
1
Business research
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CESifo working papers
1
CIM coursebook
1
CORE discussion paper : DP
1
Central European business review : CEBR
1
Corporate creativity : developing an innovative organization
1
Creative urban milieus : historical perspectives on culture, economy, and the city
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
EconStor Open Access Articles
1
Economies et sociétés ; 47,3/4
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Employee relations
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European research studies
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ECONIS (ZBW)
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Advertising industry evolution : agency creativity, fluid teams and diversity : an exploratory investigation
Lynch, Jacqueline
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 845-866
Persistent link: https://www.econbiz.de/10012178439
Saved in:
2
Advertising : should creative women be expected to "fake it?"
Thompson-Whiteside, Helen
;
Turnbull, Sarah
;
Howe-Walsh, Liza
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 294-319
Persistent link: https://www.econbiz.de/10012515248
Saved in:
3
How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 231-252
Persistent link: https://www.econbiz.de/10012178371
Saved in:
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