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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Brand"
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Advertising effects
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Internet marketing
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Bontour, Anne
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Carrillat, François A.
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Chen, Pei-Chi
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O'Rourke, Anne-Maree
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Plourde, Catherine
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Simon, Françoise
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
28
The journal of product & brand management
24
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
15
The journal of brand management : an international journal
15
Journal of promotion management : JPM
14
International journal of advertising : the quarterly review of marketing communications
13
Journal of retailing and consumer services
12
Psychology & marketing
12
Journal of the Academy of Marketing Science
8
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising : official publication of the American Academy of Advertising
7
Marketing : ZFP ; journal of research and management
7
Marketing letters : a journal of research in marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of advertising research
6
Journal of promotion management : innovations in planning and applied research
6
A master class in brand planning : the timeless works of Stephen King
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
The journal of consumer marketing
5
Journal of global fashion marketing : JGfM
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
European journal of marketing : EJM
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Cogent business & management
2
EuroMed journal of business
2
European journal of marketing
2
European journal of operational research : EJOR
2
European research studies
2
Faculty & research / Insead : working paper series
2
International advertising and communication : current insights and empirical findings
2
International journal of business innovation and research : IJBIR
2
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ECONIS (ZBW)
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Conveying brand authenticity through television advertising in a transmedia world
Simon, Françoise
;
Bontour, Anne
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1645-1671
Persistent link: https://www.econbiz.de/10014450078
Saved in:
2
The effects of brand revitalisation and retro branding on brand and purchase outcomes : the moderating roles of consumer nostalgia proneness and self-construal
Chen, Pei-Chi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 771-799
Persistent link: https://www.econbiz.de/10013206760
Saved in:
3
Celebrity endorsement in the world of luxury fashion : when controversy can be beneficial
Carrillat, François A.
;
O'Rourke, Anne-Maree
;
Plourde, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1193-1213
Persistent link: https://www.econbiz.de/10012178616
Saved in:
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