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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Consumer behaviour"
~subject:"Dynamic capabilities"
~subject:"Markenführung"
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Consumer behaviour
Dynamic capabilities
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B-to-B-Marketing
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2
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Industrial marketing management : the international journal for industrial and high-tech firms
107
The journal of business & industrial marketing
36
Journal of business research : JBR
18
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Journal of business-to-business marketing
11
SpringerLink / Bücher
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Innovatives Markenmanagement
6
Marketing intelligence & planning
6
European journal of marketing : EJM
5
Journal of strategic marketing
5
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of personal selling & sales management
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Research
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft
3
Journal of marketing theory and practice
3
Journal of retailing and consumer services
3
Journal of the Academy of Marketing Science
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Springer eBook Collection
3
Aufbruch : Ingredient Branding schafft Werte
2
Corporate reputation review : an international journal
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
2
Innovative Markenführung und -implementierung
2
Journal of business market management : JBM
2
Journal of marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
The journal of brand management : an international journal
2
The journal of personal selling & sales management : JPSSM
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The marketing review
2
The service industries journal
2
Total quality management & business excellence
2
Advances in electronic marketing
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ECONIS (ZBW)
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Building customisation capability in B2B marketing : the role of organisational capital
Madhavaram, Sreedhar
;
Hunt, Shelby D.
;
Bicen, Pelin
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1409-1435
Persistent link: https://www.econbiz.de/10012695287
Saved in:
2
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
3
Engaged, but with what? : objects of engagement in technology-aided B2B customer interactions
Pöyry, Essi
;
Parvinen, Petri
;
Mattila, Osmo
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 334-360
Persistent link: https://www.econbiz.de/10012249033
Saved in:
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