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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Consumer behaviour"
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Consumer behaviour
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Musik
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Marketing letters : a journal of research in marketing
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The journal of consumer marketing
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Journal of consumer behaviour : an international research review
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Journal of retailing and consumer services
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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International journal of advertising : the review of marketing communications
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Towards a common terminology for music branding campaigns
Herzog, Martin
;
Lepa, Steffen
;
Egermann, Hauke
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 176-209
Persistent link: https://www.econbiz.de/10012178700
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