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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Social Web
52
Social web
52
Consumer behaviour
32
Internet marketing
26
Online-Marketing
26
social media
19
Brand management
15
Markenführung
15
Beziehungsmarketing
12
Relationship marketing
12
Brand image
11
Markenimage
11
Viral marketing
8
Virales Marketing
8
Brand
6
Markenartikel
6
Social media influencers
5
Social network
5
Soziales Netzwerk
5
Advertising effects
4
Brand loyalty
4
Emotion
4
Markentreue
4
Werbewirkung
4
brand loyalty
4
Advertising
3
Coronavirus
3
Customer integration
3
Digitalisierung
3
Digitization
3
Instagram
3
Kundenintegration
3
Marketing management
3
Marketingmanagement
3
Werbung
3
authenticity
3
consumer engagement
3
Arts
2
COVID-19
2
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Undetermined
29
Free
3
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Article
32
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32
Aufsatz in Zeitschrift
32
Language
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English
32
Author
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Akareem, Husain Salilul
1
Akdevelioglu, Duygu
1
Alexander, Matthew
1
Armstrong, Christine
1
Avis, Mark
1
Azar, Salim L.
1
Azer, Jaylan
1
Barès, Franck
1
Belk, Russell W.
1
Bogomolova, Svetlana
1
Brace-Govan, Jan
1
Brady, Mairead
1
Brennan, Stacey
1
Bunjun, Benita
1
Castro, Ana
1
Chen, Ming-Chih
1
Chou, En-Yi
1
Claffey, Ethel
1
Coote, Len
1
Cova, Bernard
1
D'Alessandro, Steven
1
De Backer, Charlotte J. S.
1
Demsar, Vlad
1
Dunn, Katherine
1
Fernandes, Teresa
1
Giles, David
1
Hammedi, Wafa
1
Hansen, Sean
1
Harness, David
1
Helme-Guizon, Agnès
1
Hesse, Andreas
1
Hietala, Iida
1
Ho, Chaang-Iuan
1
Hollebeek, Linda D.
1
Hudders, Liselot
1
Humayun, Mariam
1
Jack, Gavin
1
Jiménez-Castillo, David
1
Kay, Samantha
1
Kulczynski, Alicia
1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
200
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
Journal of internet commerce
44
International journal of advertising : the review of marketing communications
43
International journal of consumer studies
39
International journal of electronic marketing and retailing : IJEMR
39
Journal of electronic commerce research : JECR
38
Psychology & marketing
38
The journal of brand management : an international journal
36
Cogent business & management
33
Journal of management information systems : JMIS
32
Journal of marketing management : MM
32
Electronic commerce research
30
Information systems research : ISR
30
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of fashion marketing and management
27
Journal of marketing
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
Young consumers : insight and ideas for responsible marketers
26
International journal of business information systems : IJBIS
25
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
International journal of e-business research : an official publication of the Information Resources Management Association
21
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ECONIS (ZBW)
32
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1
Clowns, fuzzy worms and blooming flowers : becoming a "creative child" through arts consumption
Hietala, Iida
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1331-1365
Persistent link: https://www.econbiz.de/10014427188
Saved in:
2
Constructing the food waste issue on social media : a discursive social marketing approach
Sutinen, Ulla-Maija
;
Närvänen, Elina
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 219-247
Persistent link: https://www.econbiz.de/10013206531
Saved in:
3
The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
4
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing : an exploratory multi-stakeholder perspective
Kay, Samantha
;
Mulcahy, Rory
;
Sutherland, Karen
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 550-584
Persistent link: https://www.econbiz.de/10014321528
Saved in:
5
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
6
More than words can say : a multimodal approach to understanding meaning and sentiment in social media
Mehmet, Mehmet Ibrahim
;
D'Alessandro, Steven
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1461-1493
Persistent link: https://www.econbiz.de/10013466538
Saved in:
7
Commodifying love : value conflict in online dating
Minina, Alisa
;
Masé, Stefania
;
Smith, Jamie
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
1/2
,
pp. 98-126
Persistent link: https://www.econbiz.de/10013206500
Saved in:
8
Wearable technologies, brand community and the growth of a transhumanist vision
Akdevelioglu, Duygu
;
Hansen, Sean
;
Venkatesh, Alladi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
5/6
,
pp. 569-604
Persistent link: https://www.econbiz.de/10013206675
Saved in:
9
Customer engagement behaviours in a social media context revisited : using both the formative measurement model and text mining techniques
Ho, Chaang-Iuan
;
Chen, Ming-Chih
;
Shih, Ya-Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
Saved in:
10
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
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