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~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Marketing management"
~subject:"Welt"
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Journal of marketing management : JMM ; journal of the Academy of Marketing
A master class in brand planning : the timeless works of Stephen King
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European journal of marketing : EJM
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Europäische Hochschulschriften / 5
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Consumerism and the co-operative movement in modern British history : taking stock
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Globalisierung der Medien? : Medienpolitik in der Informationsgesellschaft ; [Jahrestagung des gemeinsamen Arbeitskreises "Kommunikation und Politik" der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft (DGPuK) und der Deutschen Vereinigung für Politische Wissenschaft (DVPW) vom 13. - 14. Feburuar 1998 im Haus Rissen in Hamburg]
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Handbook of social media management : value chain and business models in changing media markets
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International journal of advertising : the quarterly review of marketing communications
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Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
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Recent advances in the analysis of competition policy and regulation
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How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 231-252
Persistent link: https://www.econbiz.de/10012178371
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