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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"SpringerLink / Bücher"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
724
Konsumentenverhalten
724
Social Web
491
Social web
491
Online retailing
486
Online-Handel
486
Electronic Commerce
475
Online-Marketing
399
E-commerce
381
Internet marketing
377
Beziehungsmarketing
236
Relationship marketing
236
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193
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189
Internet
153
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142
Viral marketing
140
Brand management
135
Markenführung
135
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133
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133
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132
Markenimage
81
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80
Dienstleistungsqualität
76
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76
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75
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75
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64
Theorie
57
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56
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Dwivedi, Yogesh Kumar
3
Janakiraman, Ramkumar
3
Rana, Nripendra P.
3
Abbasi, Amir Zaib
2
Bambauer-Sachse, Silke
2
Ismagilova, Elvira
2
Kannan, P. K.
2
Lu, Shijie
2
Ludwig, Stephan
2
Mangold, Sabrina
2
Michaelidou, Nina
2
Moro, Sérgio
2
Rishika, Rishika
2
Septianto, Felix
2
Shankar, Amit
2
Skiera, Bernd
2
Slade, Emma
2
Tafesse, Wondwesen
2
Trusov, Michael
2
Wang, Xin
2
Adamopoulos, Panagiotis
1
Agrawal, Shiv Ratan
1
Akram, Umair
1
Al Dweeri, Rami
1
Al Qasem, Zainah
1
Alrawad, Mahmaod
1
Alzate, Miriam
1
Amankwa, Eric
1
Amoako, Richard
1
Ampadu, Seth
1
Andersen, Peter
1
Andrews, Lynda
1
Andrews, Michelle
1
Antwi, Collins Opoku
1
Arce-Urriza, Marta
1
Archer-Brown, Chris
1
Arnhold, Ulrike
1
Ashaduzzaman, Md
1
Azazz, Alaa M. S.
1
Baabdullah, Abdullah Mohammed
1
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Deutscher Dialogmarketing Verband
3
Academy of Marketing
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Journal of marketing management : MM
Journal of marketing
Journal of retailing and consumer services
SpringerLink / Bücher
Journal of business research : JBR
130
International journal of hospitality management
60
International journal of internet marketing and advertising : IJIMA
54
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Tourism management : research, policies, practice
50
Information systems research : ISR
49
Journal of marketing communications
40
Electronic commerce research
34
Journal of management information systems : JMIS
34
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
34
Journal of hospitality marketing & management
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Psychology & marketing
31
Journal of electronic commerce research : JECR
30
International journal of electronic marketing and retailing : IJEMR
29
International journal of advertising : the quarterly review of marketing communications
28
International journal of contemporary hospitality management
27
Journal of internet commerce
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
26
International journal of advertising : the review of marketing communications
24
Journal of travel and tourism marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of advertising research
20
Journal of promotion management : innovations in planning and applied research
19
The journal of product & brand management
19
International journal of consumer studies
18
International journal of technology marketing : IJTMkt
18
Technological forecasting & social change : an international journal
18
European journal of marketing : EJM
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
16
Journal of marketing research : JMR
16
Business horizons
15
International journal of business information systems : IJBIS
15
International journal of electronic commerce : IJEC
15
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ECONIS (ZBW)
140
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140
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1
Revenue generation through influencer marketing
Beichert, Maximilian
;
Bayerl, Andreas
;
Goldenberg, Jacob
; …
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10014582927
Saved in:
2
The competitive effects of online reviews on hotel demand
Cho, Sanghoon
;
Pekgün, Pelin
;
Janakiraman, Ramkumar
; …
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 40-60
Persistent link: https://www.econbiz.de/10014582896
Saved in:
3
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
4
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
5
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
6
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
7
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
8
Do online peer reviews stimulate diners' continued log-in behavior : investigating the role of emotions in the O2O meal delivery apps context
Shah, Adnan Muhammad
;
Abbasi, Amir Zaib
;
Yan, Xiangbin
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014251981
Saved in:
9
Consequences of consumer regret with online shopping
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303172
Saved in:
10
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
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