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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of services marketing"
~subject:"Viral marketing"
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Search: subject_exact:"Empfehlungsmarketing"
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Viral marketing
Virales Marketing
95
Consumer behaviour
52
Konsumentenverhalten
52
Social Web
45
Social web
45
Internet marketing
23
Online-Marketing
23
Beziehungsmarketing
20
Relationship marketing
20
Customer satisfaction
16
Kundenzufriedenheit
16
Brand management
12
Markenführung
12
Dienstleistungsqualität
10
Online retailing
10
Online-Handel
10
Service quality
10
word of mouth
10
Social network
8
Soziales Netzwerk
8
Customer value
7
Emotion
7
Kundenwert
7
Marketing management
7
Marketingmanagement
7
social media
7
Brand image
6
Customer integration
6
Kundenintegration
6
Markenimage
6
word-of-mouth
6
Customer service
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Kumar, V.
3
Libai, Barak
3
Skiera, Bernd
3
Barrot, Christian
2
Becker, Jan U.
2
Buttle, Francis A.
2
East, Robert
2
Hada, Mahima
2
Haenlein, Michael
2
Janakiraman, Ramkumar
2
Leone, Robert P.
2
Lu, Shijie
2
Ludwig, Stephan
2
Michaelidou, Nina
2
Peres, Renana
2
Petersen, J. Andrew
2
Rishika, Rishika
2
Trusov, Michael
2
Uncles, Mark D.
2
Van Den Bulte, Christophe
2
Wang, Xin
2
Wiese, Melanie
2
Adamopoulos, Panagiotis
1
Akareem, Husain Salilul
1
Alexandrov, Aliosha
1
Allard, Thomas
1
Andrews, Lynda
1
Andrews, Michelle
1
Archer-Brown, Chris
1
Bakri, Marlini
1
Ballings, Michel
1
Bargoni, Augusto
1
Battisti, Enrico
1
Beatty, Sharon E.
1
Becker-Özcamlica, Hürrem
1
Bezawada, Ram
1
Bianchi, Constanza
1
Blanchard, Simon J.
1
Bonezzi, Andrea
1
Brady, Michael K.
1
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Academy of Marketing
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Journal of marketing management : MM
Journal of marketing
The journal of services marketing
Journal of business research : JBR
172
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
60
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Electronic commerce research
38
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of management information systems : JMIS
32
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Cogent business & management
27
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
International journal of consumer studies
23
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ECONIS (ZBW)
95
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1
Customer engagement behaviors on physical and virtual engagement platforms
Winell, Erik
;
Nilsson, Jonas
;
Lundberg, Erik
- In:
The journal of services marketing
37
(
2023
)
10
,
pp. 35-50
Persistent link: https://www.econbiz.de/10014473569
Saved in:
2
Liminal digital birthspaces : social media and consumer proactivity for well-being
Bakri, Marlini
;
Davey, Janet
;
Krisjanous, Jayne
;
Maude, …
- In:
The journal of services marketing
37
(
2023
)
8
,
pp. 1059-1074
Persistent link: https://www.econbiz.de/10014333594
Saved in:
3
Does topic consistency matter? : a study of critic and user reviews in the movie industry
Kim, Eunsoo
;
Ding, MengQi
;
Wang, Xin
;
Lu, Shijie
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 428-450
Persistent link: https://www.econbiz.de/10014245142
Saved in:
4
The effect of perceived threat on online service reviews
Kim, Jong Min
;
Lee, Eunkyung
- In:
The journal of services marketing
37
(
2023
)
3
,
pp. 300-312
Persistent link: https://www.econbiz.de/10014228972
Saved in:
5
Exploring servicescape experiences across museum types
Erdoğan, Hasan Hüseyin
;
Enginkaya, Ebru
- In:
The journal of services marketing
37
(
2023
)
6
,
pp. 706-718
Persistent link: https://www.econbiz.de/10014314393
Saved in:
6
The effects of influencer endorsement services on crowdfunding campaigns
Bargoni, Augusto
;
Giachino, Chiara
;
Battisti, Enrico
; …
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10013542891
Saved in:
7
"Is it all just lip service?" : on Instagram and the normalisation of the cosmetic servicescape
Rodner, Victoria
;
Goode, Amy
;
Burns, Zara
- In:
The journal of services marketing
36
(
2022
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10012798381
Saved in:
8
The upside of negative : social distance in online reviews of identity-relevant brands
Ordabayeva, Nailya
;
Cavanaugh, Lisa A.
;
Dahl, Darren W.
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 70-92
Persistent link: https://www.econbiz.de/10013438826
Saved in:
9
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
10
Patients' experience sharing with online social media communities : a bottom-of-the-pyramid perspective
Akareem, Husain Salilul
;
Wiese, Melanie
;
Hammedi, Wafa
- In:
The journal of services marketing
36
(
2022
)
2
,
pp. 168-184
Persistent link: https://www.econbiz.de/10013407468
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