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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing management
200
Marketingmanagement
200
Consumer behaviour
42
Konsumentenverhalten
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Marketing
26
Beziehungsmarketing
19
Relationship marketing
19
USA
18
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Hunt, Shelby D.
4
Heerde, Harald J. van
3
Tadajewski, Mark
3
Aitken, Robert
2
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2
Brettel, Malte
2
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2
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2
Jaworski, Bernard J.
2
Johnson, Lester W.
2
Kumar, V.
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Lang, John T.
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Mantrala, Murali K.
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O'Cass, Aron
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White, Lesley
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Academy of Marketing
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Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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Journal of marketing management : MM
Journal of marketing research : JMR
Marketing letters : a journal of research in marketing
Journal of business research : JBR
319
Industrial marketing management : the international journal for industrial and high-tech firms
243
Journal of strategic marketing
183
European journal of marketing : EJM
129
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
SpringerLink / Bücher
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Springer eBook Collection
42
International journal of technology marketing : IJTMkt
40
The journal of product & brand management
40
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
Harvard business review : HBR
34
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of business-to-business marketing
30
Journal of retailing
30
Marketing theory
30
International journal of internet marketing and advertising : IJIMA
29
International review on public and non-profit marketing
29
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
200
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200
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1
National customer orientation : an empirical test across 112 countries
Mintz, Ofer
;
Currim, Imran S.
;
Deshpandé, Rohit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014333912
Saved in:
2
The effect of competition on product removal
Barriola, Xabier
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 203-214
Persistent link: https://www.econbiz.de/10013273026
Saved in:
3
Investigating cross-media effects in a multichannel marketing environment : the role of email, catalog, television, and radio
Sridhar, Karthik
;
Kumar, Ashish
;
Bezawada, Ram
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10013273025
Saved in:
4
Taking marketing strategy risks with seemingly no expected gains
Lin, Yuanfang
;
Pazgal, Amit I.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 363-377
Persistent link: https://www.econbiz.de/10012793411
Saved in:
5
Blockchain : a game changer for marketers?
Gleim, Mark R.
;
Stevens, Jennifer L.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 123-128
Persistent link: https://www.econbiz.de/10012488859
Saved in:
6
The cannabis industry : a natural laboratory for marketing strategy research
Olsen, Mitchell C.
;
Smith, Keith Marion
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 7-12
Persistent link: https://www.econbiz.de/10012229453
Saved in:
7
The past, present, and future of marketing strategy
Sozuer, Sibel
;
Carpenter, Gregory S.
;
Kopalle, Praveen K.
; …
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012301432
Saved in:
8
Practice (mis)matching : multiple performations of a cultural sponsorship network
Ryan, Annmarie
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1445-1469
Persistent link: https://www.econbiz.de/10012042283
Saved in:
9
The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
10
The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
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