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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing research : JMR"
~subject:"Kundenzufriedenheit"
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Search: subject:"IMPLEMENTATION"
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Kundenzufriedenheit
Marketing management
163
Marketingmanagement
163
Consumer behaviour
33
Konsumentenverhalten
33
Marketing
22
Brand management
15
Markenführung
15
USA
15
United States
15
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13
Markenimage
13
Marketing theory
13
Marketingtheorie
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Beziehungsmarketing
12
Relationship marketing
12
Großbritannien
11
United Kingdom
11
Internet marketing
10
Online-Marketing
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marketing strategy
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Firm performance
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Unternehmenserfolg
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Advertising
7
Lieferantenmanagement
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Market research
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Social Web
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Social web
7
Supplier relationship management
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Werbung
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Advertising effects
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Brand
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Corporate Social Responsibility
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Corporate social responsibility
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Customer value
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Boyd, D. Eric
1
Chandrashekaran, Murali
1
Chandy, Rajesh K.
1
Citrin, Alka V.
1
Cunha, Marcus
1
Grewal, Rajdeep
1
Ivens, Bjoern
1
Oajkey, James L.
1
Valta, Katharina S.
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Journal of marketing management : MM
Journal of marketing research : JMR
Journal of business research : JBR
9
Journal of strategic marketing
7
Journal of the Academy of Marketing Science
7
Journal of retailing and consumer services
6
Asia Pacific journal of marketing and logistics
5
The journal of business & industrial marketing
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of contemporary hospitality management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
SpringerLink / Bücher
3
The international journal of bank marketing : IJBM
3
European journal of marketing
2
Expert journal of marketing
2
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
2
International journal of business and globalisation : IJBG
2
International journal of economic research
2
International journal of hospitality management
2
International journal of markets and business systems
2
International journal of quality & reliability management
2
International journal of retail & distribution management
2
International journal of services and operations management : IJSOM
2
International review on public and non-profit marketing
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of air transport management
2
Journal of economics and business research
2
Journal of marketing
2
Journal of service research : JSR
2
Marketing letters : a journal of research in marketing
2
Problems and perspectives in management : PPM ; international research journal
2
Service business
2
Services marketing quarterly
2
Vision : the journal of business perspective
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Academic journal of economic studies
1
Acta Universitatis Danubius / Oeconomica
1
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ECONIS (ZBW)
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1
Bridging the gap between employees and customers
Oajkey, James L.
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1094-1113
Persistent link: https://www.econbiz.de/10009615218
Saved in:
2
Customer brand personality perception : a taxonomic analysis
Ivens, Bjoern
;
Valta, Katharina S.
- In:
Journal of marketing management : MM
28
(
2012
)
9/10
,
pp. 1062-1093
Persistent link: https://www.econbiz.de/10009615221
Saved in:
3
When do chief marketing officers affect firm value? : a customer power explanation
Boyd, D. Eric
;
Chandy, Rajesh K.
;
Cunha, Marcus
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1162-1176
Persistent link: https://www.econbiz.de/10008796495
Saved in:
4
Customer satisfaction heterogeneity and shareholder value
Grewal, Rajdeep
;
Chandrashekaran, Murali
;
Citrin, Alka V.
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 612-626
Persistent link: https://www.econbiz.de/10009234932
Saved in:
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