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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing theory and practice"
~person:"Fitchett, James A."
~person:"Helgeson, James G."
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Journal of marketing management : MM
Journal of marketing theory and practice
Multicultural perspectives in customer behaviour
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Boomers and their babies : an exploratory study comparing psychological profiles and advertising appeal effectiveness across two generations
Loroz, Peggy Sue
;
Helgeson, James G.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 289-306
Persistent link: https://www.econbiz.de/10009787444
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2
Material man is not an island : coping with cultural fracture
Davies, Andrea
;
Fitchett, James A.
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1005-1020
Persistent link: https://www.econbiz.de/10008757671
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