//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of marketing theory and practice"
~person:"Helgeson, James G."
~subject:"Materialism"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Materialism"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Materialism
Advertising effects
1
Brand image
1
Comparison
1
Elderly people
1
Junge Erwachsene
1
Markenimage
1
Materialismus
1
Personality psychology
1
Persönlichkeitspsychologie
1
Vergleich
1
Werbewirkung
1
Young adults
1
Ältere Menschen
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Helgeson, James G.
Moschis, George P.
2
Andrzejewski, Susan A.
1
Benmoyal-Bouzaglo, Sarah
1
Davies, Andrea
1
Fitchett, James A.
1
Loroz, Peggy Sue
1
Mittal, Sarah
1
O'Donohoe, Stephanie
1
Podoshen, Jeffrey S.
1
Shankar, Avi
1
Sundie, Jill
1
Turley, Darach
1
Veer, Ekant
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of marketing theory and practice
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Boomers and their babies : an exploratory study comparing psychological profiles and advertising appeal effectiveness across two generations
Loroz, Peggy Sue
;
Helgeson, James G.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 289-306
Persistent link: https://www.econbiz.de/10009787444
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->