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~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Journal of retailing and consumer services"
~person:"Han, Xiaoyun"
~subject:"Beziehungsmarketing"
~subject:"Online-Marketing"
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Beziehungsmarketing
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Han, Xiaoyun
Rana, Nripendra P.
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Journal of marketing management : MM
Journal of retailing and consumer services
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ECONIS (ZBW)
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Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors
Li, Dongmei
;
Han, Xiaoyun
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012433422
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2
A netnographical approach to typologizing customer engagement and corporate misconduct
Hua, Lian-Lian
;
Prentice, Catherine
;
Han, Xiaoyun
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012433740
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