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~isPartOf:"Journal of marketing management : MM"
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Handelsmarke
Market share
32
Marktanteil
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Theorie
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Liu, Tsung-Chi
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Martos-Partal, Mercedes
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Wang, Chung-Yu
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Journal of marketing management : MM
MPRA Paper
NBER working paper series
Journal of retailing and consumer services
6
European journal of marketing : EJM
2
Journal of business research : JBR
2
Reihe: Marketing, Handel und Management
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
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ECONIS (ZBW)
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Innovation and the market share of private labels
Martos-Partal, Mercedes
- In:
Journal of marketing management : MM
28
(
2012
)
5/6
,
pp. 695-715
Persistent link: https://www.econbiz.de/10009558869
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2
Factors affecting attitudes toward private lables and promoted brands
Liu, Tsung-Chi
;
Wang, Chung-Yu
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 283-298
Persistent link: https://www.econbiz.de/10003710265
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